Some people intuitively "get" social media.
And of course, some don't.
Funny enough, I would actually consider myself in the second group. Inherently, I'm not a person who enjoys bragging (or does it well), nor am I inherently charismatic.
The parts of social media that I "get" tend to be the nitty gritty: collecting statistics; basic scheduling tips and tricks; the importance of visual content; and analytics. And all that I've learned from years of using social media on my own and through working in social media for a year.
The number one thing I've heard from friends who also work in the industry is this: "social media is intimidating!" or "I don't understand what I'm doing wrong on social media..."
I don't claim to have all the answers... but sometimes, I think the solution to the problems many people have with social media is incredibly simple.
Social media isn't scary... and it isn't complicated either.
Social media is incredibly easy. That isn't to say that it's "easy" to get followers or to make sales--that's actually quite complicated. But social media itself is easy and it doesn't have to be scary, time consuming, or intimidating.
Good social media requires a few things:
- A routine,
- And specific attention to analytics and results.
Social media isn't time consuming.
When I was training realtors on using social media, the number one argument and complaint I got was, "But I don't have time!"
Social media can seem daunting because it seems like you'd have to spend hours on social media: posting, reading, responding. That just isn't the case. It'd be great if we all have 5-6 hours a day to dedicate to social media (and how fun too!), but none of us do--even social media professionals.
As I said, social media requires a routine and dedication to that routine. The advice I gave to realtors was this: take 10 minutes at the start and end of everyday to check your social media accounts (whether it is Facebook, Twitter, or LinkedIn). Use those 10 minutes to like anything, RT a few tweets, and Favorite any articles you want to post yourself. On a weekend morning, you can take an hour, tops, to repost articles, write content, or create a timeline of content you want to share.
It sounds easy, right? It is. It just takes time management, dedication, and a strict routine--things that entrepreneurs are supposed to have anyway, right?
Social media requires strategy.
Whether you're running a lifestyle or fashion blog or starting your own business, having a social media strategy is important. As I've written in the past, this is something I struggle with personally (it's hard to draw the line between personal social media and public!). Adhering to a strategy--and not deviating, despite what you might want--is incredibly important. Knowing the times to post, how to interpret analytics, and what kind of content your audience favors is daunting, but by creating a strategy, you can keep an eye on all of those details--and succeed.
Need help creating a strategy for your social media? I can help.