You may have noticed how regularly I've been posting lately.
This isn't just out of boredom (although bed rest is certainly giving me a lot of time to plan and write). I recently decided to dedicate myself more fully to my blog, to writing, and to gaining freelance writing opportunities, as well as alternate forms of income. The main readers of my blog have, until this point, been my friends & family, as well as long-time blog friends and acquaintances.
Ultimately, I want to grow my readership... without jeopardizing the parts of my blog that I love (basically, being able to write about my life). I also want to start focusing on one of my little known passions: digital marketing strategy and planning, as well as content creation. You might have noticed a few posts of that variety recently.
This is a somewhat sudden shift in content and it can be kind of jarring. I'm trying to bridge the gap between my two, often very different blog topics. Ultimately, I want my digital marketing content to relate to all people--small business owners, other bloggers, and my friends & family (to help them understand just what, exactly, it is that I do)--and I'm hoping I can accomplish that.
Alongside these new style of posts, I'm trying to "clean up my act" on social media. For a long time, I've dithered on social media: sometimes I'm more serious, sometimes I'm a jokester, sometimes I forget Twitter even exists for a few days. The time has come for me to buckle down and be serious. You'll see noticeable changes in my Instagram and Twitter feed. (I was hoping to make changes to Instagram this week, but after being in the hospital, it felt strange to bounce right back to posting my pre-planned content!)
This all goes hand-in-hand with taking blogging seriously again. For a long time, I couldn't take blogging seriously because I wasn't ready again. For a long time, my blog was my life and I received too much validation through it. This time, I want to use this blog to expand my career--which means I have to be just a little bit more serious.
Just because the direction of my blog, and social media, is changing doesn't mean I'll cut out any of the things that make people like my blog to begin with. I still want to write about lifestyle, fashion, beauty, and blogging--but alongside those posts, I want to share my expertise when it comes to writing, content creation, staying creative, and building great strategy.