Where Can I Learn New Skills?

Welcome to the Diversifying Your Skills series! Learning new skills in your life and career can be really rewarding—but challenging at the same time. What does it mean to realize you’re missing a skill for your career or, worse, life? How can you best learn new skills? I’ll be answering those questions and more in this weekly series. You can read past articles in this series here.

In my final article of this series, I want to focus on a specific aspect of diversifying your skills: when you’ve come to the conclusion that you need to learn something new, where do you actually go to learn it?

Primarily, I think most skills are best learned from doing: if you want to learn to be more patient, you simply have to work on it everyday. If you want to learn how to make better graphics on Canva, you should work on making graphics everyday and getting feedback. However, there are some really great places to learn skills that are more high-level. Let’s talk about them!

1. Khan Academy

Khan Academy is a great place for kids to learn extra lessons about math and science. But if you’re an adult, there are some great courses as well for Computer Programming, Economics, History, and more. I love doing Khan Academy courses to brush up on basic skills—prime example, when I was working on my books recently, I did the personal finance lesson to help brush up on some things I forgot. Khan Academy is free for users, which makes it even better.

2. Skillshare

Skillshare is another great option and it has 2 tiers: a Free account, which gives you access to all the Free classes; and a Premium Account, which gives you full access to everything. I have a free account at the moment and I love it—I’ve taken great classes on using my DLSR (something I want to get better at!), marketing, and more. All for free.

However, if you want to upgrade to Premium, it does seem worth it to get access to more classes.

3. Lynda

Lynda is owned by LinkedIn now, which should tell you everything you need to know about it: if you need new skills with a business or tech focus, then Lynda is the place to go. Back in the day (2013, I think), where I worked at the time had a free Lynda membership for employees, so I would spend my days doing courses on Microsoft Word, Excel, everything that employers were suspicious of me having experience in. (Side note: one time an interviewer fully interrogated me about “when” I learned to use Microsoft Excel. Like, 3rd grade computer class? For older people, it seemed bizarre that I just knew how to use Excel because it always existed for me! But I digress.)

Lynda is a paid subscription, but you can get a free month to test it out. A standard plan is $29.99, but if you pay annually, it works out to $19.99.

Should I Outsource or Learn?

Welcome to the Diversifying Your Skills series! Learning new skills in your life and career can be really rewarding—but challenging at the same time. What does it mean to realize you’re missing a skill for your career or, worse, life? How can you best learn new skills? I’ll be answering those questions and more in this weekly series. To read the previous posts in this series, click here.

A few weeks ago, I had a great phone call with a rep from the company, Bench; what they do is basically super easy, efficient bookkeeping for entrepreneurs and small businesses. It’s like Quickbooks, but slightly more millennial (and way easier to use). While I decided to pass on Bench (just for the moment!), it was a conversation I needed to really think about: do I want to learn to do this better (that is, bookkeeping) or do I want to outsource this?

It’s a question for the ages. Even if you’re a regular employee (not a freelancer, solopreneur, or business owner), you’ll eventually have a moment in your career or your life where you have decide if you want to take the time to learn to do something yourself or simply outsource it.

A simpler way to look at it is this: do I want to delegate this task or add it to my plate?

Again, a question for the ages.

This kind of decision making is so common in life; you have to decide how much you want to take on personally, if it’s worth it, if you want to do it, if you can afford to ask someone else to do it.

Here’s the real question though: how can you make the best decision?

When it comes to your career or your life, there is also a benefit to diversifying yourself and letting yourself gain that knowledge. But weighing it against other factors that are just as important is big. In this blog post, let’s talk over some things to think about when it comes to deciding between outsourcing or learning it yourself.

Do you have the time to commit?

Ultimately, one of the biggest decision making factors is time.

Do you have the time to learn this new task?

Are you motivated to learn?

Are you dragging your feet and avoiding it because you have too much on your plate already?

Only you can know if you have enough time to learn a new aspect of your business or career or life. Only you know if you have the time to take it on. If you hate the idea of bookkeeping, or if you simply don’t know when you’ll make the time for it, then outsource it. If you’re already buried beneath work, or if you’re already pretty far ahead in your career, then adding a new skill that might lead to burn out might not be top priority.

A few other time-focused things to consider:

• Is it your busy season? If so, now’s not the time!

• Are you in the middle of a big transition? (Think: new baby, new house, new job, etc.) If so, now’s not the time!

• Are you struggling with your task list already? That’s right; if so, it’s not the time!

Are you outsourcing out of fear?

There is nothing wrong with outsourcing certain tasks. However, ask yourself if you’re outsourcing out of need or fear of learning something new (or because you’re convinced you won’t be good at it/do it well). 

It’s ok to ask for help, but it is important to recognize when we delegate or outsource out of a fear of failure or avoiding something we aren’t sure if we’re good at.

Here’s an example: I hate Facebook ads. Whenever clients ask me to do Facebook ads for them, I outsource this task; I recommend someone else or just ask them not to ask me to do it. I’ve been passed on for other freelancers because of this.

The truth is, I know Facebook ads aren’t that scary. I’ve done them before! It’s not that bad! But I find the process of learning too overwhelming and I fear I won’t be good at it. Managing budgets has never been my strong suit. I know I avoid learning about Facebook ads out of fear of failure. And that’s no good.

It’s my goal in 2021 to take a few courses in Facebook ads and to get better at this aspect of my job.

If you outsource, are you giving that person all the information you need?

This isn’t a time where you get to micromanage someone! I said what I said. If you end up delegating a task, but then you micromanage and obsess over how that person is doing it… listen, maybe it’s you.

When it comes to outsourcing, here are a few things to consider:

• Make it easy for that person to do their job. If you’re hiring them, making sure they have everything they need to be successful is really the bare minimum in terms of your job.

• Don’t be horrible. We’ve all had jobs where we were micromanaged and picked at until we were miserable. If you delegate a task to someone whose job it is to do that task, then they’re an expert. If you’ve spoken to them, vetted them, and learned about them, then you know that. So leave them alone. Let them just do it for you!

Your choice isn’t forever

The most important thing to remember? If you choose to outsource now (your bookkeeping, your taxes, your house cleaning, whatever), it’s not forever. You don’t have to commit to never learning that thing, or never doing that thing again.

You might take it back on when you have more time or after you can take a course. You might give yourself a few years. You might never take it back on. But it’s not a forever thing. You can always change your mind!

3 Skills Every Freelancer Needs

Welcome to the Diversifying Your Skills series! Learning new skills in your life and career can be really rewarding—but challenging at the same time. What does it mean to realize you’re missing a skill for your career or, worse, life? How can you best learn new skills? I’ll be answering those questions and more in this weekly series. You can read all posts in this series here.

It’s easy to wax poetic about being a freelancer. There are so many pluses: I can take days off whenever I want*; I can schedule my time however I please*; I can choose what work to take on and what work to pass on*…

What are those asterisks for you ask? Sorry, let me check the footnotes…

* You can take days off, except the days where your clients expect you to be working, especially if they email you, call you, text you, or check in on you.

* You can schedule your time however you want, but you’ll need to factor in when your clients are awake and working as well.

* You can choose what work to take on and what to pass on, but you’ll always have to consider word of mouth and how much money you’re making each month.

So, yes, there are many pluses to working as a freelancer! We don’t often talk about the not-so-fun ones: that it’s easy to say you work for yourself, but you kind of aren’t. It’s more like you’re working for multiple bosses, all with different needs, and schedules, and communication styles.

This isn’t to shit talk freelancing without reason. Some days I love being a freelancer; some days I just wish I had a normal job (like when I wish I had an account manager who could take on all my client meetings!)

One thing that we often don’t talk about with freelancing is that you need more skills than just the ones you’re selling as services. Yes, you’re a good writer, or a good graphic designer, or a good strategist. But are you good at… bookkeeping? Do you have a customer service voice? Let’s chat the 3 skills that every single freelancer needs.

1. Bookkeeping

Here’s an embarrassing story: mid-way through July, I all of a sudden realized I should be paying my estimated taxes into the state and federal government. I sort of abstractly knew this was a “thing”, but for whatever reason thought that my first year of freelancing, I didn’t need to do this. (This is still a bit of a hazy point; lots of accountants say that is the case, but other accountants say it’s not. The government doesn’t really list that… but all I know is, I don’t want to be penalized or investigated for tax fraud. And you probably don’t either, right?)

It goes without saying: you need either to learn bookkeeping now so you have a good record of your invoices (or use a simple invoicing software like Square) or hire a bookkeeper or seek out a bookkeeping software. I recently looked into Bench and while I really like them, I wasn’t quite at the point financially where I needed their help. If I had more clients and more invoices, it would definitely be top of my list.

Right now, I primarily use a combination of spreadsheets, my Square invoices, and Quickbooks. I don’t have a ton of expenses yet, so that’s not a huge concern to me. On top of bookkeeping, having a great accountant who you can call and ask questions is huge.

2. Customer Service

Do you know someone who says stuff like, “I won’t ever have a job where I have to work customer service again”?

I used to say that all the time when I worked retail and food service. I actually really loved working both in retail and food, but the customer service aspect was always challenging for me. I’m not super assertive and especially when I was younger, I struggled to establish boundaries.

That being said, it turns out when you’re a freelancer, you’re every part of the job: client management, customer service, service provider, CEO… everything. It’s all you, baby!

So if you like me said you would “never work customer service again”, I have really bad news for you.

Providing good customer service when selling your services can be really challenging. It’s hard to take feedback, especially if you’re an expert in your field—a client hired you for that reason, so it’s hard to make changes based on their desires. But balancing client requests and your expertise is important and learning to communicate effectively is huge! It’s all about good customer services, uses the right language and tone, and providing a great experience on top of great services.

3. Organization

How organized are you?

On a scale of 1 to 10, how organized is your desk?

More bad news, if you answered “oh shit, I’m not organized at all”, you’ll need to learn some organization techniques soon! You can read my series about getting organized here.

Being organized will make your life so much easier at the start of your freelancing career. Rather than realizing mid-way through the first year that you’ve lost a contract or don’t remember where you put the notes you took at a meeting that you need. Here are a few of my tips:

• Buy a filing cabinet or filing box. Create folders for every client. Any printed contracts or notes go in here. (Create this same system in Google Drive; call it FILING CABINET and create the same folders.)

• Create an tagging system for your email inbox.

• Clean off your desk and keep it clean.

• Keep a notebook for each client. (I buy notebook packs I find on sale at TJ Maxx or Marshalls.) All notes for meetings I keep in this one notebook!

It’s pretty easy to set up a system to start organized now. It doesn’t have to be boring or a huge chore—just something you do to keep yourself organized and sane. I usually set aside a few hours each week to get organized, update my invoices and hours, and make sure all my tasks are organized in Asana.

Do You Need to Learn New Skills?

Welcome to the Diversifying Your Skills series! Learning new skills in your life and career can be really rewarding—but challenging at the same time. What does it mean to realize you’re missing a skill for your career or, worse, life? How can you best learn new skills? I’ll be answering those questions and more in this weekly series.

When I first started freelancing, I knew there were a few skills I had that set me apart from other freelancers or would simply make me an appealing person to work with. They were the fact that I was organized, knew how to set up and run a project, and was an expert in my field (even if I don’t always feel like an expert in my field). However, there were a few skills that I knew I didn’t have.

That meant I had to learn them.

These skills are important to freelancing, and really to any job, but I just didn’t have them; they included things like networking, bookkeeping, and client management. Learning these huge, new skills took time, effort, and dedication. But I knew I needed them.

As time has passed, I’ve realized that constantly learning new skills, or adjusting what I already know, is a major part of my life and my career. There will always be things we don’t know. But not knowing isn’t an excuse not to learn, not to try, or to give up.

If you’re reading this post, then you’ve probably asked yourself “Do I need to learn new skills right now?” at least once. Let’s break down why learning new skills for our lives or career isn’t a failure, what learning new skills is super valuable, and what else I’ll be covering in this weekly series for September!

What It Means to be a Lifelong Learner

Learning doesn’t stop the moment we turn 18. Or the moment we graduate college. Or when we’re 10+ years into our jobs.

We’re all constantly learning. (And if someone isn’t learning new things every single day, or just refusing to learn new things, well, then, I have some feelings about that and I’m sure you do too.)

On the internet, it feels like everyone is an expert. No one feels like a beginner or someone who is just learning. Influencers position themselves as experts on things (parenting, skincare, home decor), but are they really? You should always question someone who says they are, unequivocally, an expert. Why? Because even experts (and at this point in my career, I’d say I’m expert-level in my knowledge of 2 things: blogging and social media) admit freely that they are learning new things every single day.

Being a lifelong learner means staying curious about things, even unrelated to your career, or hobbies, or life. It means asking questions when people talk to you (because you want to know more and learn!); it means reading articles, seeking out new information, talking to people about solving issues.

Being a lifelong learner doesn’t mean you’re in school all the time; it just means that you’re always trying to improve your knowledge, your outlook, and your life.

The Value in New Skills

When I had my son, I didn’t know how to breastfeed. Even 4 weeks later, visiting a lactation consultant, I realized that part of the reason I never successfully latched my son was because no nurse during our 7-day hospital stay explained to me what I was supposed to be doing. They always just said, “Ok, let’s try to latch him” then just watched my struggle and not know what to do for 20 minutes before sighing and holding out a bottle. (This did wonders for my self esteem!)

There is always something new for us to learn. Something that other people can teach us. When you see someone struggling, there is always a question if you should say something. If you see a new mom struggling to successfully latch her new baby, should you say something? (I’m on the side of YES you absolutely should!) If a new coworker doesn’t know how to use the coffee machine in the break room, should you show them? Yes. If you would want to be taught these things, you should be willing to help others.

Sometimes, learning something new can feel frightening, difficult, or overwhelming. Or sometimes, we end up learning a new skill that invalidates lots of our old ones. (For example, I know Hootsuite like the back of my hand—but because it no longer offers a full suite of scheduling tools to free subscribers, I don’t recommend it or even use it. Working with small businesses has taught me that scheduling tools are far too expensive and it invalidates a lot of my agency-level knowledge.)

Always think of yourself as a lifelong learner, someone seeking value in learning new things; there will probably never be a point in your life where you know everything.

What Comes Next?

So what now?

You know you need to learn new skills—either for your job, or your hobby, or something you want to achieve.

So where do you start?

I’m glad you asked! This month, I’ll be sharing a post every weekend about learning new skills: what skills you need for freelancing, the best places to learn new skills, and much more. I hope you find it valuable! Don’t forget to sign up for my newsletter going out at the end of the month for exclusive content.