blogging help

10 Ideas To Promote Your Blog In Your Instagram Story

10 Ideas To Promote Your Blog In Your Instagram Story | Writing Between Pauses

Here’s a question I see a lot from my fellow bloggers, as well as from small business owners: how do I authentically promote my blog posts in my Instagram story?

Good question.

But there’s a second part: I don’t want to seem desperate or spammy.

Oof. Big oof.

Here’s the thing: if you’re not a natural salesperson (and trust me when I say, I am not), it can be challenging to promote yourself without feeling, well, unnatural. But a huge part of this is your mindset. The truth is, the best and brightest stars are promoting themselves constantly. Lizzo isn’t releasing a new song on Spotify and then, sitting back and not posting about it, worried that people will think she’s being braggy if she asks people to go listen. And while we aren’t all Lizzo, we should all feel like Lizzo: you wrote something you love, you put it out into the world, and you want to share it.

So share it!!

You aren’t desperate for promoting the content you work hard on; you aren’t being spammy for asking people to take 5 minutes to read something. Some won’t, but some will. Repeat after me: I am worthy of success.

That’s the first bit of advice I want to give you about promoting your blog. The second bit of advice is that there are creative, fun ways you can promote your content in your Instagram story. Here are 10 of them.

1. Ask A Question

This is a big of a run up promotion. A long game, if you will. Say you’ve got an idea for your blog. As a random example, let’s say it’s 10 ways to wear a pleated skirt blog post. You might post a question, 3-4 days before your blog post goes live, asking: “How would you style a long, pleated skirt?” As your audience answers the question, you can pull photos that you plan to use in your blog post to show these answers, or simply respond. You can always screenshot your stories as you post answers and use those in the post itself.

Then, when your blog post goes live, you can post a story that says something like: “Remember when I asked how to style a pleated skirt!? I have a blog post featuring some of the top answers, as well as a few new suggestions. #linkinbio.” Simple, easy, you’ve engaged your audience, and given them the possibility of a shout out. A win win.

2. Provide a Sneak Peek

Asking that question is like a sneak peek into your creative process, but there are other ways to do this. For example, you might post a photo of your laptop as you write, with a sneak peek of the topic; or, you might post a few slightly blurry photos for an upcoming topic. There are lots of way to provide a steady stream of sneak peeks into your creative process, such as highlighting your editorial calendar, new products, or purchases and PR. Doing so, and saying, “this blog post will go live in X days!” keeps your audience excited and on the edge of their seats for that new content.

3. Poll Your Audience

Here’s a great way to engage your audience and help them feel like they’re part of your creative process.

  • Draft two blog posts.

  • In your Story, post a poll asking your audience: “this week, would you rather have a blog post on [topic 1] or [topic 2}?”

  • Whichever option wins after 24 hours, post it.

  • Screenshot the poll with results and post a story when the post goes live, and say, “You voted! It’s live! #linkinbio”

So easy! And again, giving your audience a view into your creative process is always a win. You can also include a note that the other topic will go live next week or in “x” days.

4. Create Related Content

Let’s go back to the example in the first tip. Your blog post about how to style a long, pleated skirt goes live. You create a series of Instagram stories that highlight a few pieces of content that you couldn’t include—because of space or simply not being related enough. For example, you might post a series of Stories about “graphic tops that go great with pleated skirts” or “5 boots for spring you should pair with a pleated skirt.” Thing: content that is related, but not directly from the blog post itself.

5. Talk It Out

That’s right: do the scary thing, turn that camera around, and talk about your new blog post. Why did you write it? What sparked the idea? What do you hope your readers learn? Don’t forget the swipe up feature if you have 10,000 followers (lucky you!) and don’t forget to use hashtags & geotagging for maximum exposure.

6. Start the Story

Every blog post starts with a story, something that sparked you wanting to write. Maybe it’s a client question (like this blog post!), something that has been bothering you for a while. Start telling the story of why you wrote your blog post… and then, tell your audience that the story is finished up in the blog post itself. That’s right: get them hooked, then send them on to the next piece of content!

7. Post a Snippet

Pull a few great quotes from your blog post and create some beautiful Instagram story slides. These grab your audience’s attention and make them want to read the rest of the blog post.

8. Use a Theme

Keeping your Instagram stories aesthetic and beautiful for promoting your blog post will keep your voice & brand consistent. Your audience will know what to expect! Use a specific theme for each category of blog post so your audience is alerted when content is most fitting for their interests.

9. Share Topical Posts

You don’t always have to be sharing your newest content. Revisiting older content when its relevant can keep your blog posts evergreen and refresh older topics. For example, you might share older posts when they become topically important. For example, let’s say you wrote a blog post on styling graphic t-shirts a year ago; you might post a story about how you’ve seen so many great graphic Ts available and your blog post is more topical than ever. Then, share the link in your bio or a swipe up.

10. Share Feedback

Getting great comments on a blog post? Or a thread on Twitter about your blog post? Share it to your stories with “Join the conversation!”

Are You A Blogger? Here Are 5 Props Perfect for Autumn

Are You A Blogger? Here Are 5 Propers Perfect for Autumn | Writing Between Pauses

Blogging can be hard business. Taking photos is one of my favorite and least favorite parts of it. Sometimes, I really thrive. (I really hit my strive last December.) And sometimes, I’m like, I forgot how to use my camera. (The last, like, 5 months.) I keep a running Amazon wishlist of props that I like; things I see in photos that I love and want to try, or things that I think would add interest and help my photos be a little more visually appealing.

I thought I’d share a few of these props for Autumn, because we could all use a little inspiration sometimes.

1. These Color-Changing Twinkle Lights

These would be perfect for Autumn (orange! purple!) or for Christmas (multi color!), but they would also be kind of pretty for just putting up in my office. I love using twinkle lights in photos because they can help improve the light situation, plus they just look really pretty. These ones are incredibly affordable and really long.

2. Photo Backdrops

Browsing tableux or flatlay backdrops on Amazon is actually a part-time job, it feels like. There are so many options. I personally love these ones because they come with a storage solution (!!!) and you get a huge variety with your purchase. Back in the day, so many bloggers ordered marble vinyl to put on foam whiteboards or pieces of wood. Now, we can just buy a few sets at once. How times have changed!

3. A Ring Dish

Having little dishes, or bowls, in your photos, especially beauty photos, can take the photo from a basic product photo to a scene. I like buying small, cheap ring dishes to use as props. You can use them for anything (jewelry, rings, candy, make up, whatever) and you can find tons of designs. I like this one with constellations, but there are some with beautiful autumnal patterns.

4. A Scarf or Fabric to Add Visual Interest

Want backdrops but don’t want to spend $35 on backdrops that you’re not sure if you’ll use? Let me let you in on my secret: I often use fabric. I have a ton of plaid scarves that I use as photo backdrops throughout the year. I also usually buy a yard or two of fabric that I like if I see some that I think would work, like plaids or small patterns. This is a great affordable options for backdrops: use something you already own or spend $5 instead of $35.

5. A Small Ring Light

Light in Autumn is always a problem. By the time I’m ready to take photos, the sun is gone, it’s dark outside, or it’s pouring down rain. This mini ring light holds your cell phone, but you can also use it as a lighting source for your photos. Use it to film Instagram stories or IGTV videos, then use as a lighting source when you need it. It’s only $13!

Have props you love? Share your tips & tricks in the comments!

Feeling Stuck? Here Are 10 Blogtober Ideas

Feeling Stuck? Here Are 10 Blogtober Ideas | Writing Between Pauses

Are you a blogger? Are you taking on Blogtober this month?

Thinking up 31 topics for blog posts throughout the month can be a huge challenge. My advice is always to plan your content in advance, work ahead as much as you can, and take shortcuts whenever possible (like using stock photos when you schedule your posts, but add in your own photos later if you want to).

I wanted to share a few topic ideas for when you’re feeling really stuck for content this month--whether you’re doing Blogtober or not! Many people modify Blogtober: instead of posting every day, they post every other day, or just more regularly than usual. It’s up to you, and I hope you find these ideas helpful!

For Lifestyle Bloggers

1. Daily Diaries

These used to be such popular blog posts--back when people used blogs essentially as journals! It is so fun to do day-in-the-life posts occasionally and an autumn version would be really fun.

2. Things I Love

Things I love (or TiLT) posts used to be very popular--I’m doing them myself this Blogtober, just like last year! They are fun, short posts that can highlight some of your favorite bloggers, tv shows, podcasts, and more!

3. Inspiration

Every Sunday during Blogtober, I do Inspiration Sunday--it’s a series I started back in 2010! Seriously! I share photos, stories, and more that have been inspiring me to write, to create, or just to think. If you’re like me and addicted to saving pretty pictures every month, inspiration posts are a great way to show them off.

For Beauty Bloggers

4. Favorite Autumn products

What products are you favoring this month? You could even divide this into pieces: lipsticks, blushes, powder, foundations. The change in season often means a change in makeup trends. What’s on the radar? Share what you’re loving! I’ve got a bunch of these posts coming up this month.

5. Skin products

Change in season, change in weather, change in skin! How do you handle the changing season? Depending on your climate, some people become drier in the fall and winter or more oily due to humidity! What products help you keep your skin looking snatched?

6. Nail polish roundup

Nail polish trends change rapidly. Remember when everyone was obsessed with mint candy apple from Essie? Same. What nail trends are we seeing this year? Or, what nail tutorials have you excited to paint your nails? Show off some fellow bloggers, post your own nails, and more. There are so many ways to take this!

For Mental Health Bloggers

7. SAD Awareness

For many, the change in season--slightly drearier weather, less sunlight hours, more time indoors--can be really difficult! For mental health bloggers, discussing SAD can help break the stigma. Even though I love Autumn, I struggle with SAD, especially once winter starts. Sharing tips for aleviating SAD can be really helpful!

For Everyone

8. Favorite post roundups

Seen some amazing posts from your favorite bloggers? Write a roundup (sometimes called a carousel). These are so fun to do because you can really highlight some voices that need boosted.

9. Autumn memories

What’s your favorite memory from Autumn? The first Halloween that you remember? What are your Autumn traditions? Share it all in a blog post!

10. Why I Love Autumn

Autumn fanatics, what’s your favorite thing about Autumn? Writing a blog post that highlights your favorite parts of Fall can be really fun to just get out--you can share tons of photos, link to past and present blog posts, and just spread that Autumn spirit!