social media marketing

How to Plan Social Media for Your Blog (Without Going Crazy)

plan social media for blog

Writing and planning social media is, actually, kind of what I do for a living, as a content marketing coordinator. Social media is something I love and am very passionate about. But when it comes to my actual social media channels, I feel a bit like a cat in a sack. I just struggle. Give me a brand or business and I can plan, write, create assets, and schedule like a beast. 

Ask me to schedule a few tweets for my own blog (brand? business? What is this thing I'm doing?) and it's like pulling teeth. 

For a few months, I was very intense about scheduling social media: I posted several scheduled tweets a day, made graphics, wrote posts for Facebook. I got burnt out very fast. I'm not willing to pay for a scheduling software and I hate Hootsuite. Buffer is my favorite social media scheduling site, but if you want to schedule over 10 posts, you need to upgrade to a paid account. 10 posts lasts about 2-3 days on Twitter; for Facebook, that covers an entire week. So for Twitter, I was having to write and schedule every 2 or 3 days. 

Let me just say it: ugh. 

It's a lot of work and I found myself going a bit crazy. Here's what I decided to do instead of drive myself insane. 

1. Focus on just a few social media networks. 

I think Twitter works best as a casual network for me. I get more traffic if I just act like myself, instead of posting scheduled tweets to posts. Also, it's just more fun. The social media networks I put the most energy and planning into are Pinterest and Instagram. That cuts out the stress of posting on Twitter, Facebook, Pinterest, and Instagram everyday. I do try to post on Facebook once a week, but rarely do I meet that goal. I get almost no traffic there! 

2. Do what works for you. 

When it comes to Instagram, it can feel a bit like a game. However, I find that I get the best followers & engagement when I'm authentic. To me, that includes: 

  • posting cute, candid stuff in my stories
  • writing longer captions 
  • creating graphics
  • not sticking to any one theme 

I do not like themed Instagrams, as a rule, but I am experimenting with using stock photos recently. Mostly because by the time I remember to take photos, it's 8pm at night and there is no light. That's just what works for me; others don't love it! That's ok. 

3. Don't feel like you have to do what others do. 

This is important: you'll see some things that seem to be working for others, like scheduling the same tweet over... and over... and over day after day. 

That doesn't work for me. Because I get tired and bored and don't have that level of patience, I'll admit it. What works for me are the most passive forms of social media marketing: using images and graphics that are optimized for Pinterest, Instagram, and chatting on Twitter. That's what works for me. Minimal effort, maximum output! 

For Pinterest, I highly recommend group boards; I have three group boards that I pin 5 posts to every day. Alongside my usual daily Pinning, that's all I do. (Oh and make sure to pin your new posts to Pinterest! I always forget. Hashtag-expert, right?)

4. Keep a list of ideas. 

Throughout my day, I'll often have moments of, "this would be a great post!" Or I'll see something that I think would be a pretty photo. I keep a note on my phone where I write those ideas (it's very messy). Some of them I never actually go through with, but some I do. "Planning" for me is more about having a treasure trove of ideas that I can dip into when I know I need to post something of substance. 


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How to Write Better Instagram Captions

Instagram is a social media platform that I really struggle with. I don't like themes (expect a post on this soon) and I don't really get the need to make my house, or life, or child, or self, seem perfect. Sometimes, I feel really jealous over curated Instagram profiles because it just seems to take so much work

One of the most challenging parts of Instagram is writing captions. Seriously, captions. I can have a good photo and a good idea. But then I'm stuck, staring at that caption box. Like, what do I put here? What works? 

I gathered up a few resources to come up with a few ideas. Here they are. 

1. Write to engage. 

This is something I struggle with. When I post photos, I try to post something I think is funny or related to the photo. But on Instagram, when it comes to getting people's attention, there is a benefit to writing something that engages other people. This is a great post on doing just that

2. Be brief. 

Does this feel like it is at odds with that first point? A little bit. But here's the truth: it's possible to write engaging captions, without going on for sentences. I definitely try to keep my captions two sentences or less. Although I follow some great accounts (like my friend @poesyross) who use longer captions to great effect. For more about writing with brevity, click here

3. Make sure to edit. 

This goes without saying: before you hit post, make sure to proofread. I've definitely hit post before write as I notice a glaring, huge typo on my post. Oops. Not the most professional looking, for sure. For more on editing for length & more, click here

4. Use a quote. 

Here's the thing: sometimes, there just aren't words. You have a great photo. You know what time you need to post for maximum engagement. You have everything ready. Except words. Grab your favorite (related) quote, add a question, and post it with your favorite hashtags. Easy peasy. Pinterest is a great source for great quotes. Click here to view some