I'm Overwhelmed by Email

If you were to steal my phone from me (which, please don't--all I have are 3,000+ photos of Forrest on there), you'd find something really shocking: when you get it unlocked, my little Mail button will show over 1,000 unread emails. That shockingly large red notification dot will stare at you, possibly the same way it stares at me. 

They aren't pressing emails. Mostly. They're notification emails, sale emails, and marketing emails. If my mom emails me, or a freelance writing client emails me, I answer right away (...most of the time). 

I occasionally set goals to delete (and unsubscribe to) unnecessary emails every evening. But after one evening, I forget or lose focus or just get tired of doing it. Then, two weeks later, I realize I have over 1,000 unread emails again. 

I find email totally overwhelming. It used to be my preferred method of communication, but now, it stresses me out as much as face-to-face meetings. The sales and marketing emails are the worst: I simultaneously want everything they're trying to sell me (baby clothes! make up! underwear!) and am repulsed by their methods (those emojis in the subject line aren't fooling me, American Eagle!). 

I'm trying to be better about clearing out my email and getting on top of it--and not letting it stack up like that. My ultimate goal? Have under 10 unread emails at any given time. We'll see how that goes. 

How to Get Experience in Content Marketing

I sort of accidentally fell into content marketing. When I graduated from college, I had the dream of being a copywriter or copyeditor. I was a bit crushed to find out that copywriting and copyediting jobs are extremely rare where I am--I had to accept that and readjust. I ended up focusing on social media writing for a while and my first jobs were very focused on writing social media. 

As I got more into my current job, I fell more and more into the content marketing world--not that I knew it was content marketing or even what that term meant. It was all an accident. When I finally decided to become an expert at email marketing (a request from my boss that I took to with gusto), I had no idea that what I was doing was learning as much as I could about content marketing. 

But that's what I was doing. 

For those out there wanting to have careers in blogging, marketing, or writing, content marketing is something you should know about, understand, and have experience in. But when it comes down to it--how do you actually get experience in content marketing? 

I was hired at my current job because of my blog. Do I have the most popular blog out there? No. Do I have a curated Twitter or Instagram? Absolutely not. But I produce content, consistently, every single week and I interact with my followers. These two things, when it comes to real content marketing for real businesses, are what matters. 

Here are a few tips for getting into content marketing. 

1. Subscribe to a few newsletters. 

I really love Contently newsletters. I learn so much about content marketing from them every single week. However, I actually get about 20 content marketing newsletters every week--Contently just happens to be my favorite! You'll find your favorite eventually. Google, subscribe, and read them every day to learn as much as possible. 

2. Put time and energy into personal content. 

If you're a blogger, looking to get into a marketing job, dedicating time to good personal content will make a huge difference. Showing that you know how to publish consistent, high-quality content will go a long way. 

3. Write your own content marketing plan. 

A content marketing plan, for me, includes a few things: your blog schedule and plan, your social media plan, and your email marketing plan. I'd venture to say that most bloggers don't have an email marketing plan, but you can certainly write a plan for your blog and social media. These plans will cover the types of content you like to write about (lifestyle, fashion) and the style you use to write (what kind of images, graphics, tone, etc). I love writing content marketing plans, so if you'd like help, send me a tweet

4 Tips for New Bloggers

I've been blogging for over 8 years now. I started my first blog, on Wordpress, in April 2008, during my sophomore year of college. It's been so long that I like to think I know a thing or two about blogging, even if I'm not a "top tier" blogger (thanks, IFB, for giving us that weirdly insulting term!). 

Starting a blog is always really daunting and I don't think a lot of people really know what they're doing at the start -- I definitely didn't! I wrote some truly awful articles. And once I started doing outfit photos, I took some truly awful outfit photos of truly stupid outfits... simply because I thought it was fun. Actually, I kind of miss that impulsive silliness when it comes to blogging! We're all so serious now. 

However, I think for newbies who really want to dedicate themselves to blogging and have a blog that develops into something more than them sending words out into the Internet, there are four tips you really need to follow. 

1. Get on Twitter. 

You might hate Twitter. You might think it's totally stupid. But if you want a blog with readers, you should join Twitter. Twitter is the #1 way I stay in contact with other bloggers. It's the main way I find new blogs to read and it's actually one of my top traffic sources. Twitter is awesome. You can micro-blog. You can ask and answer questions. You can rant about your smelly coworkers. Whatever. It's Twitter. Say what you want; be funny, be friendly; and most importantly, post your links... and hashtag them. 

2. Comment, but don't spam.

And there is a difference. Leave comments. Meaningful, real comments. If you read a blog post and can't think of anything to say, don't just post something stupid. Move on. If you want to leave a comment, leave one. And maybe that blogger (or someone who reads their comments) will follow back to your blog. But that's not the point. When you blog, you're part of a community, which you interact with via comments (and on Twitter... see?). It doesn't make sense to blog and just let it sit there. But don't leave comments just to leave your link. And for the love of all that is holy, do not ever use the words "I follow back." 

3. Do your thing. 

And by your thing, I mean your thing. Want to take outfit photos? That's cool. But don't try to copy another blogger's style. Figure it out for yourself. Want to post DIY's? That's cool. But make up your own -- don't just copy ones you find. (Lame!) Want to post recipes? That's cool -- make sure to link to recipes you are following, and note what you've changed. My point is: do what you do, be you. Seriously, don't be a copycat, that's lame. 

4. Don't be a jerk. 

If someone has a criticism of your blog, you can do two things: you can write a level-headed response or you can flip out. Personally, my reaction tends to depend on the tone of the criticism. I've gotten some really nice, thoughtful critiques of my blog that I've taken to heart and used to become a better blogger and writer. And some have made me want to kick through my own window. It's all in phrasing. But, moral of the story: don't be a jerk when it comes to people pointing out flaws. People are people and we all see flaws in ourselves and each other. That's just the way life is. The number one way to react to criticism is to take it, let it wash over you, and react in the classiest way you can. And most importantly, be objective. What a troll says might actually be kind of true... even if they say it in a rude way.

Do you have any tips for new bloggers?

How I'm Decorating For Autumn

I love Fall. I love decorating my house in small ways for it too. Since Forrest's birthday party is "rustic Fall festival" themed, I have a ton of Fall-themed decor in my house--that I will be recycling post-party for our house and porch. Here are a few projects I'm working on that are simple, cheap, and easy. 

1. Spray painting small pumpkins and mason jars. 

I bought a small pie pumpkin for quite cheap and I spray painted it bronze, alongside some mason jars and wine bottles that I've been hoarding. Then, I used some burlap twine around the mouths of the mason cars and stem of the pumpkin. So cute and perfect for candles outside on the porch on Halloween. 

2. Use cheap trick-or-treat pails for flower pots. 

I love this tutorial for spray painting trick-or-treat pails to use for flower pots on the porch! So affordable. I've been on the hunt for cheap pails for weeks and I'm hoping I'll hit gold at the dollar store this week. These will be super cute for holding cards at Forrest's birthday party and then repurposing for (fake) plants on the porch. 

3. Making tin can candle holders. 

Can you tell I love tea lights? For Forrest's party, and our house post-party, I've been making tin can candle holders. Every time I use something canned, I trim the edge well and then sand it to keep it from being too sharp; then it goes through the dishwasher. Then, I use Gorilla Glue to glue on some orange-and-brown plaid burlap that I got at Hobby Lobby. Once that's dry, I add a little tan burlap flower (also from Hobby Lobby). They're SO cute. 

4. Using lanterns to display Fall ephemera. 

I have a little red lantern (with a door) from Ikea that I've never really used. I'm going to stuff it full of leftover Fall fake flowers, leaves, and baby pumpkins and hang it on the porch for additional cuteness. 

I'm Scared to Launch a Project

I've had this idea for a project (a lifestyle newsletter) for two years now. I've hemmed and hawed about it. I've created pages, hidden them, and then deleted them. I've put out feelers on Twitter. I've told Danny about it. I've gone back to hemming and hawing. I've written blog posts, prepared launches, scheduled blog posts--and then backed out at the last minute. 

I'm scared of launching a newsletter and watching it fail. I'm scared that, like many things I do, it will never reach its full potential because I get scared at the last minute. I'm scared that no one will be interested, that I'll feel dumb at the end. 

Mostly, I'm scared of something I really, really care about being seen as self-serving or stupid. 

The nature of my anxiety is one of holding me back. Some people deal with anxiety by being busy, having schedules. I deal with my anxiety by staying in bed, not doing anything. I look around at my messy, cluttered house and think, "I want to change this," but I can't bare the thought of not getting ahead. I think about projects (novels I want to write, blog posts I want to write, projects I want to start, community events I should attend) and give up before I even fully commit. 

By nature, I'm a homebody and in many ways, I can be very lazy. My biggest critic, however, is myself and I know it: I know other people look at me and see a hard worker, a mom who is doing her best. But at night, I think of all the times I spent sitting on the couch, or standing in the kitchen, or aimlessly listening to podcasts. Why don't I start running again? Why don't I start that project I wanted to? 

Why don't I just start the dang newsletter? 

Then the little voice says, you're not popular enough. No one cares about your blog, or you, or anything. Your Instagram isn't curated. Your Twitter is boring. So I rewind: I unschedule the blog posts, delete the tweets on Twitter, tell Danny I'm backing out. 

It's hard to feel so nervous about something. It's hard to want so badly to do something, but to be so paralyzed with fear about failure. I want to be better at this blogging thing than I am--and admittedly, I'm much better at helping other people at this funny game than I am at doing it myself. 

Maybe one day--someday soon--I'll be braver. Until then, I'll keep thinking about it, talking myself into it. I got so close to doing it, launching that newsletter, this time. Maybe next time I'll be braver. 

Planning my First Solo Disneyland Trip

As I've already written, I'm taking my toddler, Forrest, to Disneyland in t-minus 9 months. This is the very first time I will have planned a trip to Disneyland on my own--including hotels, travel, and buying tickets. It's kind of a scary and overwhelming undertaking when I think about it. 

Planning my own vacations is one of the first "adult" things I've done: doing all the packing, planning, and paying myself is a new experience. Throw in the fact that I'm now responsible for a small human in the process and I feel very, well, grown up, for lack of a better word. 

Planning this trip on my own is also a little bittersweet at the same time. Even though my parents are thinking of coming along (what kind of grandparent doesn't want to be present for a grandkid's first Disney experience?), it's the first time that I won't be with them the entire trip--and, of course, things will be different. However, I'm realizing more and more that being a parent is about establishing my own way of doing things and letting go of the way I'm used to things being. 

I'm so excited to share this experience with Forrest though and to make our own memories and figure out our own way of doing things at Disneyland! Being a parent is challenging, but the prospect of these kind of trips, both big and small, makes it all worth it. 

3 Fall Projects Just for Toddlers

It's difficult for me to accept that I'm now the mother of a toddler--not a baby. A toddler! I can't believe it, honestly. 

As the colder months rapidly approach, I've been looking for fun, not-too-messy projects for Forrest and I to take on together on my stay home days. Here are a few I've found on Pinterest that I can't wait to tackle. 

1. Making Fall Wreaths 

Are these not the cutest little wreaths you've ever seen? All of the supplies are affordable and available at a dollar store. Plus, you can use something like Glue Dots (from Hobby Lobby or Michaels) instead of actual glue--cutting the messy factor waaaay down. 

2. A Fall-Themed Sensory Bin

I love sensory bins! They're so much fun, especially when color-themed. Right now, I keep a box of jar lids that Forrest loves to sort through and bang around. I love the idea of creating a Fall-themed box together out of different wooden shapes, pumpkins, leaves, and more. It will be fun to look for stuff to include at our favorite craft stores. Undoubtedly, Forrest's favorite part will probably be dumping everything out and then, you guessed it, banging the box around the living room. I know him well. 

3. A Cork Painting

This one has the potential to be incredibly messy. But I think with the right supplies (a tarp? A full-body bib for Forrest?) it would be very fun. I'm thinking of cutting out the middle man and making some edible paint for Forrest to use with his hands. Then it will be easy to just rinse him off in the bath tub afterwards! 


Got a toddler? Share your favorite projects with me on Twitter

5 Tips for New Job Hunters

I wrote this post several years ago and recently decided it was time for a revamp. 

The last 5 years have been a true blur of job applications: from constantly checking Craigslist, writing new resumes, and sending the perfect follow up emails, jobs and job hunting has filled up a lot of my time. After I started at my current job 2 years ago, I calmed down and don't apply for as many jobs anymore, but I'm still always on the hunt. 

It takes a lot of time, patience, and persistence to find jobs, write cover letters, adjust resumes, apply, follow up, interview, follow up again... on and on and on. People aren't kidding when they say it adds up to a full-time job, so if you’re already working or in school or just trying to keep your head above water, it can be exhausting to try to find a new job, find a job to begin with, or even just get your foot in the door. 

I’ve learned a lot since I graduated college and I thought I’d share what I’ve learned from my experience job hunting. 

1. Carefully read through job descriptions.

And I mean, carefully. Job descriptions are notoriously difficult to write and often only include the easiest parts of the job or at least, the easiest to explain. If something doesn’t seem clear, make a note of it. When I originally wrote this post, I wrote: "If a job seems out of your league, pass." Well, I've changed my mind since then. 

I recently read a study that men are more likely to apply to jobs where they only have one or two qualifications out of the list--whereas women feel they need to tick every box. The fact is: you don't. A list of qualifications is ultimately a dream list. The employer is just saying their ideal candidate--who may not even exist. So if you feel like you can do the job, apply. 

2. Pay attention to the job description. 

If you schedule an interview, request a copy of the job description be emailed to you (especially if the company decided not to include their info in the job posting). Reference the job description throughout the interview.

I have sometimes showed up to interviews and been blindsided by a question that was not in the original ad, but was included in the official job description. You always want to make sure you’re being interviewed for the job you applied for. I have had the unfortunate experience of being interviewed for other jobs the company had listed and thought I had applied for. The results were embarrassing for everyone involved.

As well, as you’re interviewed, if the duties they talk about don’t match the job description or the responsibilities you applied for, ask about it. Without giving out too much information, I was once interviewed and hired for a position that ended up being completely different from the posted job description and what was suggested to me at the time of the interview and from what they told me when they offered the position. It was an extremely difficult situation and I wish I had said something before I had to quit. 

3. Use LinkedIn (wisely). 

Network! But not too aggressively. LinkedIn often includes some great job postings. It also makes it very easy to send the HR or posting representative a message to ask any questions. If you have a lot of connections, you can easily see how connected you are to that business, which can be incredibly beneficial. 

That being said, don’t get too aggressive with your LinkedIn connections. Asking every other person to connect with you can come off really badly. There will be times where established professionals might not want to connect with you, in the fear that you just want to mine their connections. Be polite and respectful, as always. 

Also: Use your friends (politely... and wisely).

Never be afraid to ask your friends if they know of anyone who is hiring. What’s the harm? 

That being said, working with your friends can often backfire. If the job interview goes sour, or you are hired and it turns out to be a nightmare job, you risk ruining a friendship. Be careful with how you use your friends connections. When in doubt, use your own connections. 

4. Make a list.

When I was in college, I spent what felt like an entire day on LinkedIn and Twitter researching local businesses. I ended up writing a list of about fifteen businesses that I wanted to work at. They ranged from technology firms to magazines. The common element was that: they hired writers; and they were, at their core, creative businesses. 

Fast forward a few years and I've kept my eyes on those businesses ever since. I've religiously applied to almost every job opening they've posted.  I've emailed them, arranged meetings with them (they led no where, but at least they knew who I was)! I've interacted with them on social media. I've interviewed for a few of them and then promptly scratched them off my "dream job" list. One of those businesses is my current job. Seriously. 

My point is: pick a few businesses. Ones that you really connect with and feel like you would fit in at. Then go for it. Dedicate yourself to gaining the skills necessary to work there, or watch their websites or social media for job openings. Become a part of the local community and keep your eyes and ears constantly alert! 

5. Always follow up. 

A polite email after an interview (within 12 hours is my rule) never hurts. Be sure to reference something from the interview. A good example: “I loved talking with you about [business]'s culture and expertise. I really feel like I would be a great fit.” 

As well, be sure to make a personal comment (although not too personal). If your interviewer mentioned something specific (an upcoming trip, a conference, etc.) be sure to reference that. If the interviewer mentioned they were getting over a cold, a polite “I hope you feel better soon!” is nice. These kind of references show that you paid attention to them throughout the interview.


Do you have any tips for job hunters? Anything you found particularly helpful?